There are 28,000+ therapists in Texas alone…
How will YOU stand out from the rest?
By BEING SEEN–and ENGAGING YOUR AUDIENCE!
Introducing…
“Therapist
on the Web”
• getting YOU on the web… and in the game! •

From the desk of: Jeffrey D. Murrah, LPC, LMFT, LCDC
Peggy Murrah, MA
Re: Using your social web presence to grow your practice
Esteemed Colleagues,
It’s no secret – more and more people are using the Internet for everything!
You’ve seen it yourself – maybe you’ve picked up a book or two from Amazon, or maybe you’re enjoying reconnecting with old friends through Facebook. Online banking, online research, how-to's and reviews – it’s all there, right at your fingertips!
Maybe you’ve even got a website of your own! That’s great because you’ve already taken that first giant step into the biggest market the world’s ever seen!
If so, you know how daunting it can be to get yourself established. Keeping up with emergent technology and the latest trends can seem like a full time job! Like many others, you may have already given up and let your website languish away, unsure how to maximize its effectiveness.
It’s time to pick up that mouse again! Social media is changing the way we look at marketing, and if you’re not on board, you’re missing out on big business!
The social internet isn’t a fad…
It’s the new world marketplace!
But you already knew that, right? So how do you get started? How can you keep up your presence and become seen as an authority in your field? Most importantly…
How can you show people that
you’re a
player in the new game?
Simple! You’re going to engage potential clients through social media! You’ll communicate with potential clients on their own terms, engaging them in meaningful discussions… you’ll connect with people using honesty and sincerity… instead of expensive advertising! Why?
Because everyone prefers personal interaction over blanket publicity!
You already knew that, too – but sometimes it’s challenging to transfer real human interaction to the virtual world. We know from long experience that establishing credibility with a consistent and personal message is the best way to build rapport with people through social media – and you’re going to learn how to do just that – efficiently and effectively!
This whole “social media” thing all started back in the ‘90s. But it wasn’t until about 5 or 6 years ago that the implications for all businesses – including yours – started to become apparent.
Clients – your clients – are more discerning than ever before. That’s because they’ve got access to TOO MUCH CHOICE. There’s no scarcity anymore; a great product no longer stands on its own. So what does this mean for you?
It means that the way you do business is about to fundamentally change. The old economical models don’t apply to the new global economy because people are simply too smart to fall for every advertisement they see!
It’s not just clients, either:
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The medical community is abuzz over this new social networking model of business.
According to Dr. Ken Cohn, MD, “…physicians over the next 2 years will influence the patterns of care delivery
for the next 25 years.”
Would YOU rather blaze the trail; lead the way for others...
or play catch-up for decades? |
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That’s an easy question to answer, isn’t it! You are an authority in your field, and your clients need your expertise!
Building an authoritative online presence is the best way to reach them. Your clients want to know you’re an expert before they commit their hard-earned dollars! Traditional advertising will not do this, and can often have the reverse effect!
Let’s compare the OLD business environment with the NEW one:
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THE OLD “SUPPLY AND DEMAND” ECONOMY |
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• Information is sold for a price, building revenue from sales to audience, trust depends on purchase |
• Paid promotions attract new customers |
• Advertising tells customers in general what you want them to hear |
• Study, analyze and refine your product promotions based on numerical customer response to past campaigns (delayed reaction!) |
• Spend time and money to attract new clients |
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THE NEW “ABUNDANCE” ECONOMY |
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• Information is shared for free, building a “trusted authority” relationship and leading to sales based on pre-extant trust |
• Perceived expertise attracts new customers |
• Customers tell you personally what they want to hear - as individuals and as a whole |
• Listen to and cooperate with your audience in real time to offer them the product they want – based on current and changing demands |
• Save time and money; new clients seek you out independently |
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As you can see, we’re in the midst of a PARADIGM SHIFT in the way we – and everybody else – do business.
So how are you going to learn to apply this exciting information to your own therapy practice? How will you make sure that you’re leading the way to the new social frontier?
You’ll learn everything you need to know
and MORE
with “Therapist on the Web”!
You’ll burst into the social scene with this 6-hour live workshop, and leave with a total social networking system in place! Some of the important topics we’ll cover include:
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How to set up and maintain your blog |
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Professional networking through LinkedIn |
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Top Twitter techniques |
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Foolproof Facebook strategies |
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Seamlessly integrate your social networking system to manage in 1.5 hours per week |
You’re getting the best, most complete social networking system around! We’ve been managing our own online presence for years because there weren’t any all-in-one services to do it for us. It took years to develop a working system,and along the way we cast aside a lot of fads, trends and nonsense.
You can be sure that “Therapist on the Web” consists of only the top techniques we’ve proven to work – and none of the rest. It wasn’t very long before we realized we were getting more clients through the internet than anywhere else!
You’ll learn to maximize your reach and position within each social networking service, and how to keep your message consistent across the board. You’ll be able to simplify your strategies and get the most out of your time investment, just like we did!
You might be wondering…
What makes this
system DIFFERENT?
Of course, there are other therapy specific services online. But none are all-inclusive SYSTEMS! You could get a marketing coach, or hire someone in another country to do “Search Engine Optimization” for you. You could even try to research the best course of action on your own, if you like.
That’s what we did, but it took a LONG time and a LOT of money to achieve the results we wanted… just like everybody else. We had to rely on piecemeal services and other peoples’ examples – good and bad – to structure our social network through years of trial and error and hiring expensive “experts”.
You’re going to save all that time and money, because we’ve put together a complete and effective social networking system for you – right “out of the box”!
Social networking is the anti-advertising advertising. How is that possible? Well, let’s take a look:
In the old model, clients believed that a good advertisement always had a good product behind it. The ad itself would build credibility and the resulting sales would fund the next campaign. Customer relationships were dependent on the success of a promotional message.
You were constantly playing CATCH-UP with evolving markets.
In the new model, clients are incredibly market-savvy. They see so much advertising that they are able to ignore it – even the good stuff! These days, clients want to know they’re dealing with an expert – before they will even look at your ads or products.
You genuinely connect with your clients, evolving WITH them.
Using the “Therapist on the Web” system, you’ll learn how to establish yourself in clients’ minds as a trusted expert. Once your clients trust you, they’ll TELL you what you can do for them. You don’t need to play guessing games or rely on external analyses anymore, because people will approach YOU for reliable information! The best part is, your social system will span multiple platforms – automatically!
If you want your clients to really consider your message, you can’t rely on advertising to convey it for you. You’ve got to be available, share what you know – become a trusted source of information and you’ll find that advertising… well, it just gets in the way of real, 2-way communication!
Get an MP3 of Jeff's presentation at the 2011 Texas Association of Marriage & Family Therapist Convention.
New Technology and the Paradigm Shift
for Global Marketing
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Take the middle man out of the game – and put YOURSELF on the front line!
• Complete Social Media networking system
• 90-Day Action Plan
• Easy maintenance: 1.5 hrs/week
• Save time and money
• Build meaningful client relationships
And that’s not all!
“Therapist on the Web” is recognized by many licensing boards statewide. Upon course completion, you’ll receive 6 CEU credits – and a working, fully set-up social media networking system!
There’s never been an easier way to build your online presence. If you’re part of the 60% of Texas counselors that don’t even have a website, this workshop can help you grow your business exponentially – by helping you craft your complete social media system to build trust and credibility with your clients.
There are over 28,000 licensed therapists just in Texas – and the majority of them aren’t even sending a message to potential clients! Many of those that do fail to keep it fresh, because they’re just advertising their own services.
With this system, you will be sending a targeted message to your clients, and they’ll receive it – on their own terms. That’s very different from old-style advertising, because people aren’t cynical towards engaging, useful messages.
The truth is, it’s just the opposite!
Right now, potential clients are actively seeking helpful and reliable solutions to their problems!
As an authority in your field, you can help them – but you’ve got to reach them first.
Maintaining a social media network
provides thousands of FREE
opportunities to engage your clients
and GROW YOUR PRACTICE!
With over 30 combined years in counseling and online marketing, we’ve been approached by the Wall Street Journal Radio, the Larry Elder Show, Livestrong, Pepperdine University and MANY other international media and news outlets asking us to share our expertise with their audiences.
Become a trusted source of solutions and information… let your clients come to you!
Friends and neighbors – colleagues – the way we do business is changing. Clients are savvier than ever before, and we can’t rely on outdated advertising models to communicate our message. Managed care is a nightmare; referrals and insurance companies are no longer our bread and butter – it’s the online marketplace.
Social media is the wave of the future! This isn’t some fad, a quick passing trend – look around you. You’ve seen the signs; society is more interconnected than ever before. It’s time to hop on that train.
Today’s therapists are either paving the way, or getting out of it. The time to go social is now – on the ground floor.
When the Pioneers first came to America, all it took to get your piece of the pie was a desire and a little hard work. These days, it’s not quite so easy, because we’re just following in the footsteps of others!
Social networking is still in its nascent stages, growing by the hour.
Social media pioneers are building
tomorrow’s world, TODAY!
…are you in the game?
You will be! Let’s recap the networking strategies you’re about to take advantage of. You’ll learn the answers to these common questions and more:
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Setting up a professional blog • what’s involved? How do I maintain it? How can I best encourage my audience to participate in the discussion? |
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Building & maintaining a profile on LinkedIn • what is LinkedIn? Why is it so important for today’s businesses? How do I optimize my presence? |
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Marketing through Facebook and Twitter • what makes these tools so powerful? How can I stand out from the crowd? |
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Understanding the new economy • why should I give away “valuable” information? How can sharing my expertise book me more sessions than I ever thought possible? |
“Therapist on the Web” has all the answers you need to forge new territory, reach new audiences, and help more clients. The best part is, once you’ve started using our system, maintaining your social network only takes about an hour a week!
You already know that to be successful in therapy, you need to establish a bond of trust with your clients.
Clients are only going to get more selective and skeptical because their access to information is growing by the minute. YOU need to be the source of that information because as you know, people only trust who they can believe.
Social media is your key to success
in the new business world.
“Therapist on the Web” is your key to social media.
Our system was created by therapists, and for therapists, just like you. There’s a massive new online world out there – but every journey begins with a brave first step! Soon, you’ll be measuring in leaps and bounds… go social today!
Who are the creators of Therapist on the Web?
Jeff and Peggy Murrah are a husband and wife team who have harnessed the power of the Internet in reaching a global market. They have over 20 years' of experience working with the internet and its many applications. Both graduated with Master’s Degrees in Psychology from the University of Houston at Clear Lake, which has a reputation for innovative forward thinking.
Starting from small beginnings in Pasadena, Texas, Jeff’s articles have been published around the world. His writings have appeared in the Chicago Sun Times, Pepperdine University and Wall Street Journal Radio, and he is often approached by news media from around the country as an expert on various marriage and family related issues. Jeff's professional credentials include a 6 year stint as a Professor at San Jacinto College and he was a recent presenter at the Texas Association of Marriage and Family Therapy Convention.
From originally obtaining clients from the online Yellow Pages in the 90’s, Jeff is in the forefront of innovation. His sites and services now have an international audience.
Peggy works with some of the top names in Internet marketing. She has learned the Internet from the inside out, and is a Certified Guerrilla Marketing Coach. Her book, “42 Rules for 24-Hour success on LinkedIn” is an Amazon best-seller. She also taught at San Jacinto College.
Her innovative use of virtual teams and virtual business environments have led to international invitations to share her knowledge and entrepreneurial experience with others seeking to improve their Internet presence and marketing efforts.
Ready to get in the game?
Best regards,
Jeffrey D. Murrah, LPC, LMFT, LCDC
Peggy Murrah, MA
LIVE Workshop Schedule:
Friday, May 27, 2011 - Austin, Texas
Saturday, June 18, 2011 - Austin, Texas
Friday, June 24, 2011 - San Antonio, Texas
Saturday, July 23, 2011 - San Antonio, Texas
Austin Events Sponsored by:

PS • No time? No problem! We’ll set up your entire social network for you!
It’ll run automatically, all you have to do is share your knowledge. You’ll get free access to thousands of eager clients looking for a trusted authority – that’s YOU!
Get more details here
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PPS • You’ve got nothing to worry about because “Therapist on the Web” will teach you everything you need to know to be a professional pioneer in the new information economy! Your social network will be up and running in no time, and we’ll even throw in a 90 Day Action Plan– FREE of charge! We can’t make this offer forever – click here to get started now!
PPPS • Don’t be fooled by one shot deals! Each part of a system contributes to the whole. There is no other product or program as thorough as “Therapist on the Web” anywhere! Remember, successfully completing this workshop will net you 6CEU credits.
Have questions? Email us - we'll get back to you shortly! |